Tziliach be'kehila
Discipline • Creative Advert • Strategy
Year 2023
Creating an advert for a gluten-free organization aimed at encouraging people to switch one snack for a gluten-free alternative was a fun and creative challenge. The concept I came up with was to use a simple visual metaphor to convey the idea of switching your mishloach manot from gluten to gluten-free snacks so your allergic friends could enjoy it too.
I decided to use a cookie that looked like a sad smile to represent the negative effects of consuming gluten, juxtaposed with a potato chip that looked like a happy smile to represent the joy of the friend receiving the gluten-free snacks. The message was clear: switch one gluten-containing snack to a gluten-free alternative so your allergic friend will have a happy Purim.
